The Personalised Subscriber Segmentation service is designed to refine and structure your email list for maximum engagement and deliverability. Whether you’re working with an eCommerce list, SaaS users, B2B leads, or a newsletter audience, this service dissects your data to build meaningful, behaviour-based segments.
The deliverables include:
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Full audit of your existing list with tagging system evaluation.
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Custom segmentation logic based on engagement level, acquisition source, customer lifecycle stage, and content interest.
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Data hygiene: removal of duplicates, formatting issues, and inactive profiles (soft/hard bounce handling).
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Recommendations for dynamic content usage based on subscriber segment.
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Setup or refinement of list segments inside your ESP (Mailchimp, Klaviyo, ActiveCampaign, etc.).
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Visual map of your new segmentation logic for internal team use.
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Optional: GDPR compliance and consent management adjustments.
The result is a smarter list structure, allowing for better personalisation, reduced spam complaints, and improved campaign ROI. This is especially useful before a major campaign, launch, or CRM transition.
