Most lead scoring tells you who is likely to buy, but it never tells you who is worth winning. SMEs routinely pour hours into quoting jobs that turn out to be low margin, prone to scope creep or slow to pay, while genuinely profitable enquiries wait in the same inbox. By the time the true cost of a bad client shows up in your accounts, the work has already been done. This system lets you see the profit before you write the quote.
We build and hand over a running AI scoring pipeline that reads every incoming enquiry from your inbox and website forms, then predicts both the chance of winning it and the margin you are likely to make. We train the model on your own history of past jobs, which you supply as a simple export of invoices, job sheets, and quotes. It also checks each prospect’s public company record for warning signs that include late filings, recent dissolutions of related companies and sudden director changes. Every enquiry receives a clear profit score and a short plain-English explanation, so your team knows exactly which leads to quote first, which to price higher and which to reject.
Features:
- An enquiry intake layer that captures additional requests from your inbox and web forms automatically
- A win probability model trained on your own past quotes and outcomes
- A margin prediction model that estimates profitability based on job type, size, sector and client profile from your history
- A client risk check that reviews public company records for signs of late payment or instability
- A combined profit score with a short written explanation attached to every enquiry
- A ranked daily priority list delivered to your team by email or into a shared spreadsheet
- Full build documentation, a recorded walkthrough, and a live handover session, with the n8n pipeline owned outright by your business
Benefits:
- New enquiries are captured and scored within minutes, so no promising lead sits unread
- Your team concentrates its quoting time on the jobs you are most likely to win
- You protect your margins by spotting low-value and high-effort work before committing to it
- Cash flow improves because risky payers are flagged before you agree to terms
- Every score is explained in plain English, which builds trust in the system across your team
- Your best opportunities arrive ranked at the start of each day, which removes guesswork from planning
- You own the model and the pipeline, and it becomes more accurate as your job history grows
Place your order today, and we will book a discovery call to collect your historical job data, agree your scoring priorities and connect your enquiry channels.
